By

Elaine Amas
We always want to know more about clients’ success stories: What is working? What part of the process converted a prospect into a win? What would you repeat and what would you avoid?  Yes, we ask many, many questions but only because we are keen to pass that learning on. When we hear that clients...
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What prompts customers to buy and what brings them back time and time again?  As you probably guessed, it is rarely cost. What matters to buyers is trust in your product or service and how good or bad their experience is when dealing with you.  PwC’s latest report, ‘Experience is Everything’, sums up what companies...
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